Design

New Zealand designers operate in an environment that encourages new thinking to deliver innovative and cost-effective solutions. They are creative and resourceful, pushing the boundaries to create new world class products.

Our Philosophy

  • We use a ‘Human Centred Design’ methodology.

  • Don’t fall in love with the solution, but fall in love with the problem.

  • Get your belief and sense of purpose right.

  • Know the importance of empathy and walking in your customers shoes.

  • Provide rapid prototyping.

  • Continue to be new, fresh and innovative whilst remaining proven, established, credible, experienced.

Our New Approach

We offer a complete solution for all covers and cushions. Projects are managed from the design stage right through to manufacture and delivery. We take a completely different approach to make it easier for you. We have turned the typical methods on their head to provide a better and more innovative solution.

Human Centred Design

Human centred design is the principal that is at the core of our business. Humans are the most important component of our business. In every stage of the design process we involve people. We know that by involving and designing around humans we are going to create the best possible solution.

Rapid Prototyping

With our rich history in design we know that rapid prototyping is more important than data analytics. We know that the most important part in the process is to rapidly create physical concepts that we are able to trial with people. The quick development of quality concepts is essential for the imminent production of a product.  This prototype can then be developed further before completing tests and gathering data.