Human centred design is the principal that is at the core of our business. Humans are the most important component of our business. In every stage of the design process we involve people. We know that by involving and designing around humans we are going to create the best possible solution.
With our rich history in design we know that rapid prototyping is more important than data analytics. We know that the most important part in the process is to rapidly create physical concepts that we are able to trial with people. The quick development of quality concepts is essential for the imminent production of a product. This prototype can then be developed further before completing tests and gathering data.